Top Home PC Shoppers-Consumer Tech Index
Product Description
Top Home PC Shoppers are active buyers. They are in the top tier in using their home PCs online for a wide range of shopping activities, such as purchasing computer equipment, software, supplies, and consumer electronics. They use online stores to shop and purchase, and also use online auctions such as eBay. This segment is further defined by their age: 25 to 54, which includes milennials (born 1977-1993 or age 18-34), GenX (born 1965-1976, age 35-46), and most of the younger boomers (born 1955-1964, age 47-56).
This Consumer Tech Index reveals some insights about the important Top Home PC Shoppers segment.
Besides the shopping they do with their PC, they index over 300 (triple all others age 25-54) in paying for content for their eBook readers.
They are mobile, using their computers in planes, trains, and automobiles, cybercafes, libraries, schools, and other public places at an index of 250 and higher. They also actively create and share content through blogs and photo-sharing services.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54.
This Consumer Tech Index reveals some insights about the important Top Home PC Shoppers segment.
Besides the shopping they do with their PC, they index over 300 (triple all others age 25-54) in paying for content for their eBook readers.
They are mobile, using their computers in planes, trains, and automobiles, cybercafes, libraries, schools, and other public places at an index of 250 and higher. They also actively create and share content through blogs and photo-sharing services.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54.
