Top Home PC Searchers-Consumer Tech Index
Product Description
Top Home PC Searchers seek and discover information. They thrive on current facts. They are in the top tier in using their home PCs for the widest range of search and information services – from searching on finance, loans, and investing, to reading online publications for news and sports. This segment is further defined by their age: 25 to 54, which includes milennials (born 1977-1993 or age 18-34), GenX (born 1965-1976, age 35-46), and most of the younger boomers (born 1955-1964, age 47-56).
Consumer Tech Index reveals some insights about this important Top Home PC Searchers segment.
Besides staying informed online, they can be found with their computers and eBook Readers in coffee shops, schools, libraries, restaurants, and at home. They index high in using their smartphone to get information sent to them.
They also index in using social networks, cloud storage & sharing services, and video sharing.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54. This Consumer Tech Index includes over 500 defining characteristics which all index at 120 or higher.
Consumer Tech Index reveals some insights about this important Top Home PC Searchers segment.
Besides staying informed online, they can be found with their computers and eBook Readers in coffee shops, schools, libraries, restaurants, and at home. They index high in using their smartphone to get information sent to them.
They also index in using social networks, cloud storage & sharing services, and video sharing.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54. This Consumer Tech Index includes over 500 defining characteristics which all index at 120 or higher.
