Smartphone Music Listeners-Consumer Tech Index
Product Description
Listening to music on a smartphone is still a relatively small market, yet is growing quickly. Smartphone music listeners now represent 14% of online households.
Certainly the rise of Apple iPhone adoption has been a major factor, although isn’t the only one. The types of consumers who listen to music on their smartphones are unique.
The Smartphone Music Listeners Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.
This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:
Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier.
Activities: Music is not their only unique use for their Smartphone, they are also above average in having many ways to use their PCs for fun, imaging, and communications.
Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Planned Purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
In the Smartphone Music Listeners Consumer Tech Index, 177 detailed characteristics index at 200 or higher (more than twice the national average), and over 400 index at 150 or higher. This information gives savvy marketers the information to direct their resources.
Certainly the rise of Apple iPhone adoption has been a major factor, although isn’t the only one. The types of consumers who listen to music on their smartphones are unique.
The Smartphone Music Listeners Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.
This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:
Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier.
Activities: Music is not their only unique use for their Smartphone, they are also above average in having many ways to use their PCs for fun, imaging, and communications.
Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Planned Purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
In the Smartphone Music Listeners Consumer Tech Index, 177 detailed characteristics index at 200 or higher (more than twice the national average), and over 400 index at 150 or higher. This information gives savvy marketers the information to direct their resources.
