Privacy Conscious Social Network Quitters-Consumer Tech Index
Product Description
Social networking is entering a new phase. Following rapid growth, privacy is now a growing concern for social networkers and non-networkers alike.
There have been many widely publicized breaches and gaffes, and this has been translated into action by some of the socially connected. Their action? To withdraw - disconnecting from at least one social network.
Although some of the tech and marketing press breathlessly focus on up-and-to-the-right growth and avoid or downplay issues that seem negative, the reality is consumers are wary, fickle, and fully at choice. Smart marketers know that any issues changing consumer behavior are not inherently negative or positive; instead they are important to fully understand.
The Privacy Conscious Social Network Quitters Consumer Tech Index reveals who these concerned consumers are, what else they are doing with their computers and phones and other tech products, what's being used, what it's being used for, who is using it, and how many quitters there are.
This Consumer Tech Index includes these key differentiators that set these particular types of social network quitters apart:
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing
Mobile phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier
Planned purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
Note: the information within this Consumer Tech Index is gathered directly from consumers themselves with their full permission, as with all Consumer Tech Index.
There have been many widely publicized breaches and gaffes, and this has been translated into action by some of the socially connected. Their action? To withdraw - disconnecting from at least one social network.
Although some of the tech and marketing press breathlessly focus on up-and-to-the-right growth and avoid or downplay issues that seem negative, the reality is consumers are wary, fickle, and fully at choice. Smart marketers know that any issues changing consumer behavior are not inherently negative or positive; instead they are important to fully understand.
The Privacy Conscious Social Network Quitters Consumer Tech Index reveals who these concerned consumers are, what else they are doing with their computers and phones and other tech products, what's being used, what it's being used for, who is using it, and how many quitters there are.
This Consumer Tech Index includes these key differentiators that set these particular types of social network quitters apart:
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing
Mobile phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier
Planned purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
Note: the information within this Consumer Tech Index is gathered directly from consumers themselves with their full permission, as with all Consumer Tech Index.
