Want to know the size of market segments that currently use and plan to use PC headsets and which don’t? Want to know the factors that differentiate those with microphones and those without? Want actual information from real world users, not speculations or predictions? Then you need the Technology User Profile® — PC Headset Users Profile Report from MetaFacts. Now a single report gathers summary results from a large representative sample of thousands of listeners and non-listeners on their habits and plans for PC headsets, as well as their use of other audio products services, consumer electronics, as well as their shopping behavior. You will see precise, actual information on how they buy and use technology today. The PC Headset Users Profile Report is built on the strength of Technology User Profile, conducted continuously since 1983, providing a rich, comprehensive examination of the key aspects of computer technology use across the complete spectrum of environments and buyers. For the PC Headset Users Profile Report, the experienced MetaFacts team draws on results from the most current Technology User Profile study to select the key research you need for a high-level, yet detailed look at technology purchases, usage and plans. Using the PC Headset Users Profile Report gives you the confidence of targeted research, available today, drawn from a current and complete range of real-world users. It’s the most effective way to get the kind of analysis you need – concise, focused and immediately available. For the audiophile or the frequent caller using Voice over IP (VoIP), headsets are almost part of their wardrobe. Not all users enjoy PC headsets for the same purposes. Also, PC headset users are demographically and attitudinally unique. Not all computer users that use or plan to use PC headsets are the ultra-techie, gamers, or music aficionados. This report reveals many detailed fact-based findings: • The factors that distinguish the most important PC Headset segments, including age, gender, employment status, age of children, household size, and other characteristics. • Which market segments have already obtained, plan to, and don’t plan to obtain a PC Headset, from the audio-oriented to the ultra-consumer. • The technology attitudes spanning home entertainment, privacy, bundling, and usefulness. • The comprehensive range of PC and online activities listeners and non-listeners engage in, from downloading music and making VoIP calls to listening to streaming audio or CDs, interactive chat, and social networking. Based on surveys with more than 10,000 respondents surveyed by telephone and online, the MetaFacts PC Headset Users Report dives into solid survey results to examine the entire range of PC headsets, with and without microphones, used with desktops or notebooks, in homes and in the workplace. It reports on users, PCs, and households to give a complete picture of this vibrant market. It utilizes the full power of the Technology User Profile 2008 Annual Edition, the longest-running comprehensive survey of Americans, conducted since 1983. This 75+ page report is delivered in electronic (PDF) format. |
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