eReaders
Product Description
The MetaFacts eReaders Profile Report is comprised of analysis, charts, and tables based on the results of a comprehensive in-depth survey of consumers who use eReaders and other alternative devices.
The 2011 wave includes results from over 900 users of eReaders and over 7,000 users of other alternative technology including Tablet PCs, Smartphones, and PCs. By drawing on a carefully representative sample of people spanning both eReader users and non-users, the survey results provide definitive comparisons of consumers who read books or magazines on eReaders as well as competitive technology products.
Highlights include: - In-depth survey fielding covering both current and potential eReader users.
- Over 8,000 respondents, managed to be representative of all online adults.
- Based on the comprehensive Technology User Profile survey conducted by MetaFacts, assuring a full-market in-depth view
- Separate options are available for interactive data access via a web-based interactive tool, allowing detailed data analysis through custom filters and cross-tabs
- Also available, the eReaders Consumer Tech Index, an actionable report for advertisers who need to know what makes these consumers unique.
- Powered by MetaFacts Technology User Profile, now in its 29th continuous year.
Ordering options include bundles tailored to professionals:
Analyst/Researcher Bundle: Executive Summary Analysis, Presentation with Charts & Supporting Tables, Consumer Tech Index, Interactive Access
Advertiser/Agency Bundle: Executive Summary Analysis, Consumer Tech Index
Marketer Bundle: Executive Summary Analysis, Presentation with Charts & Supporting Tables, Consumer Tech Index
Business Planner Bundle: Executive Summary Analysis, Presentation with Charts & Supporting Tables
Author/Publisher Bundle: Executive Summary Analysis
Lean Advertiser/Agency: Consumer Tech Index
The 2011 wave includes results from over 900 users of eReaders and over 7,000 users of other alternative technology including Tablet PCs, Smartphones, and PCs. By drawing on a carefully representative sample of people spanning both eReader users and non-users, the survey results provide definitive comparisons of consumers who read books or magazines on eReaders as well as competitive technology products.
Highlights include: - In-depth survey fielding covering both current and potential eReader users.
- Over 8,000 respondents, managed to be representative of all online adults.
- Based on the comprehensive Technology User Profile survey conducted by MetaFacts, assuring a full-market in-depth view
- Separate options are available for interactive data access via a web-based interactive tool, allowing detailed data analysis through custom filters and cross-tabs
- Also available, the eReaders Consumer Tech Index, an actionable report for advertisers who need to know what makes these consumers unique.
- Powered by MetaFacts Technology User Profile, now in its 29th continuous year.
Ordering options include bundles tailored to professionals:
Analyst/Researcher Bundle: Executive Summary Analysis, Presentation with Charts & Supporting Tables, Consumer Tech Index, Interactive Access
Advertiser/Agency Bundle: Executive Summary Analysis, Consumer Tech Index
Marketer Bundle: Executive Summary Analysis, Presentation with Charts & Supporting Tables, Consumer Tech Index
Business Planner Bundle: Executive Summary Analysis, Presentation with Charts & Supporting Tables
Author/Publisher Bundle: Executive Summary Analysis
Lean Advertiser/Agency: Consumer Tech Index
