Consumer Tech Index
Consumer Tech Index lets you quickly understand who is using certain key tech products and services. No more guessing or misdirected resources.
Experienced marketers know that an index is a simple and powerful way towards understanding. Simply put, an index of 200 lets you know that one group of people is twice the average person in using the product or service, or in their key demographics or attitudes. Similarly, and index of 50 lets you know they are well below the average of 100. The index is a single number calculated from an array of quantities.
Even better, Consumer Tech Index is based on solid, fresh data. Instead of guesstimates, opinions, or fuzzy models, the source of information used to build Consumer Tech Index is directly from consumers themselves, with their complete permission.
Each Consumer Tech Index is based on the results in the Technology User Profile service for marketers focused on one dimension. Clients with broader needs may consider richer, more complex MetaFacts offerings such as TUP Profile Reports and the Full Editions.
In addition to the Consumer Tech Indexes offered below, you can review more details on the Consumer Tech Index web pages.
Experienced marketers know that an index is a simple and powerful way towards understanding. Simply put, an index of 200 lets you know that one group of people is twice the average person in using the product or service, or in their key demographics or attitudes. Similarly, and index of 50 lets you know they are well below the average of 100. The index is a single number calculated from an array of quantities.
Even better, Consumer Tech Index is based on solid, fresh data. Instead of guesstimates, opinions, or fuzzy models, the source of information used to build Consumer Tech Index is directly from consumers themselves, with their complete permission.
Each Consumer Tech Index is based on the results in the Technology User Profile service for marketers focused on one dimension. Clients with broader needs may consider richer, more complex MetaFacts offerings such as TUP Profile Reports and the Full Editions.
In addition to the Consumer Tech Indexes offered below, you can review more details on the Consumer Tech Index web pages.
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