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About Technology
User Profile If you're a
technology marketer who needs to know the markets for technology products, users
and activities or you need answers to specific technology questions, then you'll
enjoy the solid information delivered in Technology User Profile.
What
Technology User Profile Can Do For You
If answers to any of the following
questions are vital to you, then Technology User Profile has just what you need:
- Is it true that digital camera owners aren't the same profile as PC owners? What do they do with their images? How many are using special photo printers? How many have more than one printer?
- Are the pioneering home networkers a sign of things to come - with the printer
to PC ratio plummeting? What do users with multiple PCs do today?
- Who's using Broadband connections and what for? How many PCs are actually
connected to high-bandwidth Internet access? Are these high-volume or low-volume
users?
- How many technology products do people have? Are the multiple-product users
only a small, hearty and highly-visible segment, or is there a growing majority
that has it all?
- Are people really racing to network all their home PCs, or use them to share a
high-bandwidth connection?
- Is it possible that some Internet users have pulled the plug? Who are these
digital dropouts?
Technology User Profile
includes the answers to these and hundreds of other questions, all gathered from a
large, representative sample and all projected to the entire market. These
results are delivered in hundreds of pages of highlights, graphs, and tables.
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